The Meta (Facebook) Pixel can help not-for-profit organisations run more effective Facebook and Instagram ad campaigns by enabling retargeting, conversion tracking and potentially lower advertising costs. But you should be […]
Posted in Marketing, Not-for-profit, Tech
Thinking about adding an AI chatbot to your website? This non‑technical guide explains how AI chatbots work, what terms like LLM and agent mean, and what not‑for‑profits should consider — especially when safeguarding and risk really matter.
Posted in Tech, AI, Not-for-profit
Learn why Australian not-for-profits should limit Personally Identifiable Information (PII) collection online and follow privacy best practices to reduce risk and build trust.
Posted in Not-for-profit, Tech
Learn why Mailchimp recommends one audience list and how to use groups and tags to keep your NFP email marketing organised and subscriber-friendly.
Posted in Not-for-profit, Tech
Discover how meta titles and descriptions improve SEO for NFP websites. Simple tips to attract more visitors and build trust online.
Posted in Not-for-profit, SEO, Tech
For many Australian not-for-profit organisations, every dollar counts. When it comes to your website, it’s natural to look for free solutions to add new features. WordPress makes this easy with […]
Posted in Not-for-profit, SEO, Tech
Through our support of many NFP and community focussed organisations, we find ourselves doing a fair bit of work with organisations that help people experiencing family and domestic violence. And, […]
Posted in Not-for-profit, Tech
If your website has an embedded Google Map to provide something like an interactive map with location markers, then you’re probably already aware that Google has been making changes to […]
Posted in Not-for-profit, Tech
We’ve been developing websites using WordPress a lot over the last five years. A number of common questions come up when we discuss using WordPress for a client. I’m hoping […]
Posted in Tech
If you don’t have an IT professional looking after your organisations email hosting, then consider switching to Cloud-based email: Google’s G-Suite or Microsoft’s Office 365 will give you ultra-reliable, safe […]
Posted in Not-for-profit, Tech