Our Thoughts.


What is your brand?

Many organisations see their brand as just as the logo or the pretty, design-y bits … just something they may need to on our website and business cards.  And whilst […]

Posted in Branding, Not-for-profit

Do you love your brand?

It’s not uncommon for an organisation to mess with their brand. I’m not talking about tweaking, refining or ‘refreshing it’ … I’m talking ‘messing’ with it, big time! I’m sure […]

Posted in Branding, Not-for-profit

Ten principals of not-for-profit branding

There are many ways to make your brand and message sing, however here are ten principals of not-for-profit branding that may help get your organisation on the right path. Your […]

Posted in Branding, Not-for-profit

Is your Annual Report moving with the times?

Delivering an Annual Report used to be straightforward Back in the day, you’d simply create your printed document that could be mailed to stakeholders and supporters, and possibly had an […]

Posted in Annual reports

Search engine optimisation tips

It’s been a while since we last posted something on search engine optimisation. I’m hoping the following will help our clients with the basics, including what we’re doing for them […]

Posted in SEO

Familiar faces, new roles: Changing of the guard at key2creative

In October 2014, after 25 years driving the success of Perth-based creative agency key2creative, Brenda Harris handed the reigns over to Alan Jennings, Sandy Fordham and Fiona Walkley. Integral members […]

Posted in key2

How to markup text alterations using Adobe Acrobat

We understand that managing the multitude of alterations from your stakeholders can be difficult. AND if not managed well, can add costs to your project. We recommend clients consider using […]

Posted in Tech