We all know ‘a picture is worth a thousand words’
so why is it that so many organisations find it so challenging to justify building their own image resources?
The lure of easy access to photo libraries and phone cameras is often clouding the opportunity for companies to build their brands and tell they’re amazing stories through their own quality photography. It could be said that in many cases, these choices have actually undermined the valuable work these organisations do in the eyes of the consumers.
In the not-for-profit (NFP) sector, recent changes in legislation around ‘Consumer Directed Care’ have shifted the landscape, creating a very competitive market. This, in turn, has fueled re-branding activities amongst these organisations. Interestingly, taking a closer look at the various marketing collateral produced across the sector, you will find that some of the smiling faces featured, can be found frequenting more than one of these facilities at the same time. How is that possible? How are the same images used across different organisations, communicating an authentic message to the public?
It has to be said that the delicate nature of some of the work NFPs do in our community, doesn’t always lend itself to being photographed or communicated through imagery easily … but with a little planning, it can, and is, being done. Even if you don’t think you can afford a ‘photo shoot’, most organisations, during the course of a year, hold events or gatherings which present perfect opportunities for photography.
Building your image library doesn’t have to be an expensive exercise either, however, it is worth working with someone who knows what they are doing … and if you are looking to get the most out of the photos you end up with in your branding and marketing collateral, it’s worth engaging your creative agency and an art director before you start snapping.
Featured: Photo-shoot for Meerilinga‘s Toddler Tucker ‘Grow Us Up Strong!’ with campaign ambassadors David Wirrpanda, Sharon Mcguire and their children Marley and Eli being art-directed by Aneta Wnek of key2creative.
You only get one opportunity to get the most out of an event or a photo-shoot. Your images will reflect the mood of not only your day but also the mood your photographer and the individuals directing the photography. With the right considerations, a collection of relevant, powerful images can kick-start your organisation’s photo library, marketing material and campaigns.
Images can transform the perception of your organisation by communicating the unique story of your people and who you are – so isn’t it worth doing well?