Our team developed a national campaign that highlighted the risks associated with portable pools, and created accompanying materials that informed and educated people on how to make their portable pools safe.
The campaign involved
Initial campaign concept idea, messaging, scripting, storyboarding and art direction of a number of video's sharing the campaign message, including real experiences from those that have been impacted by drowning. Development of a micro-site, custom digital design, creation of campaign and point of sale materials.
Don’t duck out. Make your portable pool safe. A portable pool comes with certain responsibilities – and potential legal obligations – for parents and carers.
So don’t duck out.
Make your portable pool safe.
- Supervise. Within arm’s reach.
- Act. Learn CPR and be emergency-ready.
- Fence. Pools deeper than 30cm.
- Empty. And store safely.