We worked in a co-design or collaborative approach with the Kira team, engaging with the Kira Council, clients and board members to discover together the unique value and personality that is at the core of the Kira team. We asked questions, we listened, we learned. We developed a shared understanding of where Kira had been, where they were going and who Kira is, not only as a team, but as individuals providing individualise care.
Armed with this knowledge and shared understanding and a passion for Kira, together with it’s members, families and staff, we set to work to reinvigorate the Kira brand identity. We worked with them to tweak their name (from Kira Incorporated, to Kira Community Services). We developed a new tagline, customer value propositions and targeted messaging for each of their audiences (clients/members, families, staff and volunteers). We tested this messaging with their audiences and took on-board feedback, to ensure that the resulting brand messaging was the perfect fit and that it resonated and connected.
To ensure that the new brand identity reflected the real and authentic Kira, we undertook a series of photographic shoots, capturing many special connections and moments.
We then got to work on reinvigorating the Kira brand identity through the development of a new Kira logo and brand style. We developed branded collateral and communications pieces such as; brochures, banners and flyers, that wove in our new brand identity, messaging and photography. We designed newsletters, stationery, vehicle graphics and signage. And finally, we supported their new brand through the development of their beautifully designed and written, accessible and mobile friendly website.
Key2 took us on a journey to explore our present brand meaning and espoused brand meaning in a genuinely respectful, thorough and effective manner. At Kira, we felt really strongly about the use of our internal client council throughout the consultation. Alan and his team’s approach to learning from our clients to understand the past brand meaning and facilitate the gathering of feedback from many of our non-verbal members was a joy to be part of. These consultations were not token by any means, with the final refreshed brand holding much of the learnings from this group.
Vik Jeyakumar, CEO, Kira Community Services