Western Rock Lobster

The Western Rock Lobster Council is the peak industry body representing the interests of the Western Rock Lobster fishery, the first fishery in the world to be certified as ecologically sustainable by the Marine Stewardship Council (MSC). With their new CEO on board in 2017, the organisation looked to modernize their branding and communications, and knew they could trust key2 to deliver.

The How

Starting with a refresh of their logo to give a more professional feel to the organisation, we then designed their 2017 annual report and developed a brand new website.

The Outcome

The new website allows Western Rock Lobster to promote the fishery and the work they do, give members access to documents and resources, and provide a wealth of information to a broader audience. Along with a beautiful brand refresh that they can be proud of, the organisation can move forward with greater confidence.

Check out westernrocklobster.org

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