If you’ve ever heard the term accessibility or seen references to WCAG and wondered what it’s all about, you’re not alone. Many not-for-profit organisations know accessibility is important but aren’t sure what it really means—or how it applies beyond websites.
Let’s break it down.
What is accessibility?
Accessibility is about making sure everyone can access and understand your content, regardless of ability. That includes people with vision, hearing, mobility, or cognitive differences, as well as those using assistive technologies like screen readers or voice navigation.
It’s not just a legal or compliance issue—it’s about inclusion. When your communications are accessible, you’re opening the door to more people who care about your mission.
What is WCAG 2.2?
WCAG stands for Web Content Accessibility Guidelines, and version 2.2 is the latest update. These guidelines set international standards for making digital content accessible. They cover things like:
- Text readability – Clear fonts, good contrast, and scalable text.
- Keyboard navigation – Making sure users can navigate without a mouse.
- Alternative text – Descriptions for images so screen readers can interpret them.
- Error prevention – Helping users avoid mistakes when filling out forms.
WCAG is built around four principles: content should be Perceivable, Operable, Understandable, and Robust. Think of these as the foundation for an inclusive digital experience.
Beyond websites: accessibility in all media
Accessibility isn’t just for websites. It applies to everything you create:
- Brand and logos – Ensuring colour choices meet contrast standards and avoid relying on colour alone to convey meaning.
- Publications and reports – Providing accessible PDFs with structured headings and alt text for images.
- Marketing collateral – Using clear language, high-contrast colours, and readable fonts.
When accessibility is baked into your brand and communications, you make it easier for everyone to engage with your organisation.
Why it matters for not-for-profits
Your mission is to make a difference—and that means reaching as many people as possible. Accessibility helps you:
- Connect with a wider audience.
- Build trust and credibility.
- Comply with legal and funding requirements.
Where to start
- Review your website against WCAG 2.2 guidelines.
- Check your PDFs and marketing materials for readability and contrast.
- Train your team on accessibility basics.
And remember: accessibility is a journey, not a one-time fix. Every improvement makes a difference.
Need help making your communications more accessible?
We’d love to chat about how we can support your organisation.